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To explain the importance of water protection, the association LE TEMPS PRESSE has decided to use Romain, iconic and hyper-connected character of the web series L@-KOLOK.com, as spokesperson.
From March to June 2015, this fictional character has hosted a real transmedia communication campaign through its Facebook page and its Twitter account by posting original spots, skits, an interactive quiz and several new episodes of its educational program "It's not complicated if it is well explained".
The first episode of its educational program "It's not complicated if it is well explained" has already been part of the selection of the WebProgram Festival in 2015 in the category "youth program".
Date of realization : 2015